The acclaimed athlete trio has joined forces with NESCAFÉ to champion the Global Coffee brand’s new “Make Your World” positioning, encouraging everyone to see things from a different perspective and enjoy everyday moments. Cheslin Kolbe, renowned for his agility and dedication, embodies the spirit of perseverance and excellence. Eben Etzebeth, a powerhouse on the field, represents strength and resilience. Makazole Mapimpi, celebrated for his speed and tenacity, symbolizes the drive to overcome challenges. Together, they align with NESCAFÉ’s values of inspiring positive action and making a difference.
“At NESCAFÉ, we believe that even the smallest acts can have a profound impact,” says Carl Khoury, Business Executive Officer for Coffee and Beverages, East and Southern Africa Region (ESAR). “With the ‘Make Your World’ campaign, we want to show how something as simple as a great cup of coffee can help shift your perspective. We are thrilled to partner with Eben Etzebeth, Cheslin Kolbe, and Makazole Mapimpi, three remarkable individuals who embody the values we hold close to our hearts. Their hard work, perseverance, and passion inspire not just themselves but the entire nation, bringing victory, pride, and togetherness. Each cup of NESCAFÉ is a moment to pause, reflect, and see the world anew, fostering positive ripple effects in our personal lives, communities, and beyond.”
Playing different positions on the rugby field offers each player a new perspective that shapes their approach to the game and life. This diversity in roles parallels the variety of experiences NESCAFÉ brings to every coffee lover’s day. By working together, we hope to continue fostering positive change and inspiring South Africans to see their world in new and meaningful ways.
As the global coffee powerhouse, NESCAFÉ is excited to invite coffee lovers everywhere to join in and embrace the joy of making every moment special. Whether through small daily acts of kindness or simply savouring a quiet coffee break, every effort counts to Make Your World.
Consumers can look forward to an immersive nationwide campaign featuring, Kolbe, Etzebeth, and Mapimpi on billboards nationwide. Keep an eye out for these compelling out-of-home visuals, the new TV commercial, and engaging social media content. By integrating these diverse channels, we’re crafting a cohesive and memorable brand experience designed to resonate deeply with our audience on multiple levels.
