A Mmmmoreish Moment Awaits
29th April 2025 – “A Moreish Moment speaks about more than just the taste of the new UltraMel Delight — it captures its immersive and almost transcendent sensory experience, highlighting our natural, uninhibited reaction to savouring something so incredibly satisfying,” says Lazola Dali, Ultramel Marketing Manager at Danone Southern Africa.
UltraMel Delight, a rich, creamy, thick, and decadent new dessert innovation from Danone, promises to redefine the way South Africans experience indulgence in three popular flavours: chocolate, vanilla, and caramel. The dessert also promises balanced flavour notes of rich chocolate and cocoa in its chocolate variant, making each spoonful a truly irresistible experience. Ultramel Delight has undergone multiple consumer tests, consistently achieving excellent scores across all attributes, including overall appearance, aroma, taste, and texture. Testing higher than its closest competitor, consumers particularly praised the rich and moreish taste of the chocolate variant.
As a portfolio extension of the market-leading Ultramel custard, the new Ultramel Delight combines the product principles that have made Ultramel South Africa’s most loved custard with ultra-rich flavour variations and convenient packaging, resulting in a delightful treat set to become the go-to choice for that solo moment.
Look for Ultramel Delight in a convenient 4 x 100g packs located the fridge section available at targeted retailers countrywide — the perfect snack for enjoying on the go.
