Award-winning Sango African Agave spirits launches in SA

by Tia

Spearhead Spirits is thrilled to announce the launch of Sango African Agave, a small-batch, ultra-premium agave spirit that embodies the essence of African craftsmanship and innovation.

When one thinks of spirits made from agave, tequila is likely the first product to come to mind and with that Africa is most definitely not the location of origin that is typically associated with agave spirits.

However, it’s precisely this gap in the market that inspired Spearhead Spirits’ co-founders, Chris Frederick and Damola Timeyin, to bring a taste of Africa to bars worldwide. This journey has taken the pair across the continent in search of high-calibre African-grown ingredients, resulting in the creation of premium African products enjoyed by global and local consumers alike. Frederick and Timeyin’s venture has culminated in a portfolio of award-winning, and distinctive spirits, distilled amidst the scenic hills of KwaZulu-Natal.

Traditionally handcrafted in KZN, Sango adopts the meticulous techniques of traditional Mexican tequila production to deliver an authentically African agave experience.

“Sango’s mission is to bring the time-honoured craft of agave farming and production, perfected in Mexico, to the fertile grounds of KZN, a region where agave has been flourishing for over a century,” says Timeyin.

The process of creating Sango African Agave begins with hand-harvesting Agave Americana and Agave Salmiana, both of which are naturalised in South Africa, the finest piñas (the centre of the plant that resembles a large pineapple), ensuring optimal ripeness and sweetness. Piñas aged 5-8 years, with a field-rested BRIX level of 24-36, are carefully selected.

The agave is then slow-cooked using a combination of oven and pit roasting methods, which unlocks its natural sweetness. The cooked piñas are hammered with wooden mallets to extract their precious juice, ready for fermentation. Following fermentation, the agave is copper distilled to create a beautifully rich liquid with an elevated palate, mouthfeel, and finish.

“Sango Blanco offers a clean and floral finish with a light aroma of sweet agave, while Sango Reposado is aged in South African red wine barrels, imparting a delicate oak finish with hints of vanilla, butterscotch, and caramel. Sango African Agave marks a new chapter for Spearhead Spirits, merging traditional Mexican practices with African soul,” explains Frederick.

Each year since 1969 the world’s most discerning palates converge at the The International Wine & Spirit Competition, which is the most respected and influential wine and spirits network globally. This year the expert panel at IWSC awarded the Sango African Agave range with Spirit Gold 2024 (Blanco) and Spirit Silver 2024 (Reposado) accolades.

“We are immensely proud of our award-winning spirits, and the IWSC recognition that the Sango range has received underscores Spearhead’s commitment to excellence. This accolade highlights the exceptional quality of African-made ingredients and craft,” Timeyin concludes.

Sango African Agave Blanco (recommended retail price of R599) and Reposado (recommended retail price of R699) are available for purchase at selected TOPS at SPAR, Makro, Bar Keeper, Norman Goodfellows and online at Takealot and Port2port.

Sango African Agave is not for sale to persons under the age of 18. Drink responsibly.

For more information on Spearhead Spirits visit https://www.spearheadspirits.com/ | @sangoafricanagave on Instagram | Vusa Vodka: https://www.vusavodka.com/ or @vusavodka on Instagram | Bayab Gin: https://www.bayabgin.com/ or @bayabgin on Instagram

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