The Good Life Show will take place in Cape Town from 30 May to 1 June at Cape Town International Convention Centre (CTICC) and in Johannesburg from 1 – 3 August at the Kyalami International Convention Centre. This event promises to be an exceptional gathering showcasing some of the most innovative and forward-thinking companies in the food, drink, health, wellness, and conscious living industries. One of the standout features this year will be the appearance of the renowned British Michelin-starred celebrity chef, Jameson Stocks. Celebrated for his commitment to sustainability, culinary innovations and gastronomic excellence, he will join a distinguished line up of local and international chefs to showcase his culinary skills to attendees in the Woolworths Good Life Kitchen.
Photo Credit: Tegan Smith Photography
Renowned for his creative cooking flair and approach to mindful eating, Jameson quickly established himself as one of the brightest culinary talents in the world. While he blends traditional techniques with modern flavours, his cuisine is a celebration of locally sourced, organic ingredients. Beyond his technical expertise in the kitchen, Jameson’s engaging personality and passion for living well has made him a favourite among food enthusiasts and television viewers alike. He is a beloved TV personality, known for his approachable, down-to-earth style and an innate ability to inspire audiences with his passion for food.
Jameson’s personal journey is also inspiring. Born into a challenging environment, he overcame significant obstacles, including homelessness. His rise from hardship to success is a testament to his resilience; from sleeping rough on the streets of London to cooking for global celebrities like Tom Hanks, Samuel L. Jackson, and Lady Gaga. His mentorship under renowned chefs like Marco Pierre White shaped him into the world-class chef he is today, and at just 24, he was honoured with The National Restaurant of the Year award, setting the stage for his impressive rise in the culinary world.
Along with his culinary achievements, Jameson is an advocate for mental health awareness and environmental sustainability. As a single father of two, including a son diagnosed with autism, he is committed to promoting resilience and well-being for families. His focus on using food as a source of connection and healing extends beyond the plate, making him a powerful voice in both the culinary world and broader social issues.
Jameson is also about to open his first restaurant in South Africa, located in Cape Town, in mid-2025. Known for his ability to blend fine dining with street food flavours, his restaurant will offer an innovative, locally inspired menu that focuses on sustainable, organic ingredients. Visitors to The Good Life Show will be the first people in South Africa to have a sneak peek into this man’s extraordinary charisma and to sample his amazing food.
At The Good Life Show, Jameson will showcase his culinary excellence with dishes that are both beautiful and eco-friendly. His participation aims to educate others on how food can promote personal wellness and global sustainability.
