Engen celebrated the official launch of its quality barista-made coffee, Brazmata. Hosted at the exquisite SIBA – The Restaurant in Cape Town, the event was a celebration of coffee’s art and culture, expertly led by renowned Chef, Siba Mtongana. Guests immersed themselves in a captivating experience that not only delighted the senses, but also told the compelling story of Brazmata’s journey from bean to cup.
With its initial unveiling in October 2022 alongside Café 365 housed in Engen’s Quickshop & Co premium stores, Brazmata has quickly become a beloved name in quality coffee. Originating from carefully selected delicious arabica-bean-brewed coffee blends sourced from beans across Brazil, Guatemala, and Tanzania, Brazmata promises an inviting and luxurious coffee experience that beautifully balances accessibility with quality.
The launch event was a rich, sensory exploration into Brazmata’s unique blend and history. Guests had the opportunity to delve into the meticulous process behind each cup, as well as the brand’s unwavering commitment to quality and respect for traditional coffee-growing techniques. Attendees were taken on a journey back to the roots of coffee, understanding the illustrious origins of each bean, the roasting process that utilises separate techniques tailored to espresso and super-auto machines alike, and how it culminates into the perfect brew that is Brazmata.
Enoch Hermanus, General Manager: Retail at Engen, stated, “At Engen, we deeply understand that our customers’ tastes and expectations vary greatly across different locations and societal sectors. In response to this, we knew we needed to create a brand that is flexible and versatile enough to cater to our network of 700 Quickshop convenience stores spread across our market leading 1 000+ service station network. Our goal was therefore clear: develop a food and coffee range that resonates within every corner of South Africa, and we’re thrilled to see Brazmata enhancing the daily experiences of our customers, making sure that #YourDayGetsBetter with every cup.”
The immersive coffee experience explored Brazmata’s flavour notes of hazelnut, milk chocolate, and hints of caramel, embodying a full-bodied personality that offers an inviting experience with every sip. Under Chef Siba’ss masterful guidance, guests interacted with various coffee pairings, embracing the idea of coffee as both a beverage and a culinary delight. The event underscored Brazmata’s ethos of connection, inviting all to experience the joy and warmth inherent in every cup.
As Engen’s Café 365 outlets continue to expand across South Africa, Brazmata stays true to its mission of making quality coffee experiences accessible to all. The success of the launch event marks a new era for Brazmata, inviting everyone to indulge in moments that matter, one cup at a time.
Brazmata stands as a testament to Engen’s ongoing commitment to excellence and connectedness, transforming ordinary routines into extraordinary experiences. Brazmata can be found at select Engen Café 365 near you, Join us in celebrating connections over coffee, and remember, with Brazmata,
#YourDayGetsBetter.
