Hotel & Hospitality Expo Africa 2024 – Uniting Minds, Innovations, and Opportunities

by Tia

Access the latest trends and explore ground-breaking innovations at the Hotel & Hospitality Expo Africa 2024, Africa’s leading hospitality event, which takes place from 11-13 June at the Sandton Convention Centre. The expo offers a dynamic platform for attendees to gain exclusive insights and expertise from key industry influencers, as they reveal the latest trends and share predictions within the hospitality industry.

A melting pot of innovation and creativity, covering every aspect and product sector within the industry, this expo offers the opportunity to connect with industry peers, generate new leads, and gain exclusive access to premium industry content.

It is estimated that Africa has the world’s youngest and fastest growing population, set to reach 2.5 billion by 2050.  According to the 2024 Africa Outlook Report, ‘Africa is set to become the world’s second fastest growing region in 2024, driven by a resurgence in travel, tourism, and hospitality with investment, improved international connectivity and a strong demand for quality accommodation.’

“Tourism is the largest contributor to GDP across the African continent, with six of the world’s fastest growing economies found in Africa, making this event incredibly relevant for hospitality industry leaders to attend,” according to Margaret Peters, Event Manager: Food & Hospitality at dmg events South Africa.

This year’s keynote address from Jeff Blackbeard, Director of Sector and Markets from Moore Global, and Lee-anne Singer from The Singer Group, as they join forces to discuss the trends that will determine Africa’s hospitality journey as a vibrant, international destination, as sustainability and technology transform this sector.

‘Key trends this year include implementing Artificial Intelligence (AI), with almost 1-in-4 businesses  reportedly using AI tools to enhance operations’, according to the African Hospitality Confidence Index 2024.

‘Business and leisure, or ‘bleisure’ tourists have also become increasingly popular, as growing remote working patterns gain momentum. The greater emphasis on work-life balance is set to shape the tourism and hospitality industry even further over the next decade, with the value of the global bleisure market expected to more than double from 2022 levels to $731.4 billion globally by 2032.’

The rest of the action-packed 3 day programme invites you to immerse yourself in these themes covered in the Hotel & Hospitality Expo Africa workshops, from navigating the dynamic African hospitality landscape and unlocking city destination marketing opportunities in Southern Africa, to critically exploring if it’s possible for sustainability and luxury to coexist in harmony.

Discover how timeless, authentic design embraces innovation, blending aesthetics with functionality for the modern guest.

With the wave of AI innovation, transforming how businesses operate and easing revenue management and security, among other operational efficiencies, you’ll not want to miss learning how to strike the right balance between embracing AI and safeguarding your guests’ privacy and data.

Finally, get the lowdown on how to optimise your supply chain for a more efficient future, Procurement 4.0.

Get exclusive access to the most recent trends, innovations and industries to stay ahead, from key tips on streamlining operations from Omni Software Solutions, investigating Hospitality Chatbot Solutions and how these chatbots can transform your business, interior design trends to hospitality supplies where you can catch HSHS and Restonic’s latest products. 

Whether you’re a hotelier, restaurateur, resort owner, or supplier, the Hotel & Hospitality Expo Africa 2024 is the perfect opportunity to network, learn, grow your business and discover curated products and services by local and international exhibitors.

Find out more about the event at and click here to register to join representatives from across Africa to uncover new ways of redefining hospitality in Africa.

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