Coffee is revolutionising the way we socialise, fostering a culture of meaningful connections and conversations. As people become more discerning about coffee quality, taste and preferences, coffee parties are emerging as the latest trend. With more people opting for sober-curious lifestyles, social gatherings centered around coffee are gaining traction. This trend is not only growing the coffee community, but also embodying sober moods, and offering a unique coffee experience.
According to ReportLinker, approximately 21.7 million South Africans start their day with a cup of coffee, coffee culture is undeniably on the rise. Additionally, the South African coffee market is projected to grow steadily, with consumption expected to reach 61,000 metric tons by 2028. Alongside this growth, younger generations, especially Gen Z, are embracing sober curiosity by opting for alcohol-free events and social gatherings. The rising demand for non-alcoholic options has led to the emergence of coffee parties as a fun and healthy alternative.
Coffee parties create a warm and welcoming atmosphere where people can connect, and enjoy good coffee and company. These gatherings are a casual and relaxed setting, allowing guests to mingle, share stories, and build connections.
The growing trend brings coffee parties to life with a variety of experiences, such as:
- Coffee tasting experience: guests can sample different coffee varieties and discover their preferences
- Coffee and dessert pairings: Coffee is expertly paired with sweet treats such as chocolates, pastries and cakes
- Coffee and conversations: These events create the perfect setting for workshops, conferences, meetings and even first dates
- The power of community: like-minded individuals gather around the comforting aroma of coffee, while creating a beautiful blend of friendship
Douwe Egberts, a leading coffee brand, is excited to see this trend take off. “We are thrilled to see people coming together over coffee, building genuine connections and creating countless memories,” says Mbuleo Mashilo, Brand Manager at Douwe Egberts SA.
Douwe Egberts has embraced this shift by introducing its new ready-to-drink iced coffee range, which offers a refreshing, convenient beverage option that aligns perfectly with the growing coffee party trend. With two exciting flavours—Ice Cappuccino Break and Ice Mocha Latte Break, Douwe Egberts is catering to coffee lovers who seek a cool, energising drink without the need for brewing.
“We are committed to staying ahead of the curve and innovating in response to changing consumer preference. The shift in Gen Z’s culture towards sober curiosity and non-alcoholic drinks presents an opportunity for us to meet their needs,” said Mashilo.
By combining high-quality coffee with a warm and welcoming atmosphere, coffee parties are redefining the way we socialise. Whether you are a coffee connoisseur or just looking for a unique way to connect with others, coffee parties are the perfect opportunity to elevate your coffee experience.
