As the world celebrates Earth Day this year, Wonderbag reaffirms its commitment to a cleaner, fairer, and more sustainable future. From humble beginnings in rural South Africa to global climate innovation, Wonderbag has become a symbol of practical environmental action — one insulated bag at a time.
Founded by Sarah Collinsin 2008, the Wonderbag is a non-electric, insulated slow cooker that reduces fuel consumption by up to 70%, slashes household emissions, and empowers women across the globe. On this Earth Day, Wonderbag proudly marks a key milestone: over 6 million units deployed, with a clear roadmap to reach 10 million bags by 2029 while saving millions of tons of CO₂ and changing lives in the process.
Wonderbag founder and CEO, Sarah Collins passionately expresses, “Earth Day is a call to action for people and the planet. Wonderbag is proof that grassroots innovation can tackle climate change, improve health, and restore dignity in kitchens around the world.”
Wonderbag is calling on individuals to unite and create positive change in their neighbourhoods by supporting members of their community, family, and workforce. The Active-Citizenship Offeravailable to South Africansallows groups to come together and buy in bulk at a heavily subsidised rate.
“Over the past 17 years, I have learned that collaborating to empower communities most affected by climate change through innovation demonstrates that anyone, anywhere, can make a difference. The real issue lies in waiting for others to take action. It is our responsibility to care for our planet. This Earth Day, which also marks Wonderbag’s birthday, let’s commit to doing one thing that will improve our planet and support its people. It all begins with that first step.” Sarah Collins
What Wonderbag Stands For – And Why It Matters on Earth Day
Wonderbag’s impact spans four critical areas of global importance. First, its contribution to climate action is significant — each Wonderbag can reduce fuel usage by up to 70%. Registered with Verra VCS, the initiative harnesses carbon credit financing to ensure that vulnerable communities around the world can access these life-changing cookers at a subsidised rate. In terms of environmental protection, Wonderbag plays a vital role by repurposing non-biodegradable materials and dramatically decreasing the use of wood and charcoal. This helps preserve forests, reduces household air pollution, and keeps waste out of landfills.
Through global solidarity, Wonderbag has been distributed in more than 20 countries, operating in partnership with NGOs, grassroots organisations, and climate finance leaders to reach those most impacted by climate injustice. Finally, Wonderbag champions women’s empowerment by giving millions of women and girls back their time, improving household safety, and creating economic opportunities. Its locally driven manufacturing model promotes job creation and builds resilience within communities from the ground up.
Looking Ahead
With its innovative model of carbon credit pre-financing, Wonderbag is scaling rapidly with new regional manufacturing hubs, expansion of verified carbon credit projects, and strategic distribution partnerships. This growth will be powered by investment opportunities that offer exceptional socio-economic returns, creating jobs, reducing carbon emissions, improving lives in underserved communities and protecting the environment — all while generating excellent return on investment from high-quality carbon credits.
Wonderbag is also pioneering digital and technological innovation this year, with QR-coded serialisation, mobile user engagement, and IoT-enabled Monitoring, Reporting & Verification (MRV) to ensure every bag’s impact is measurable, reportable, and audit-ready.
This Earth Day, Wonderbag invites governments, partners, climate investors, and global citizens to join its mission to transform how the world cooks, combats emissions, and uplifts communities. “We don’t just need awareness – we need action,” says Collins. “Wonderbag is our Earth Action, and we’re inviting the world to join us in making a lasting impact.”
Visit www.wonderbagworld.com to connect with us today and www.mywonderbag.co.za/citizen-special to find out more about the Active Citizenship Bulk Offer available to all South Africans.
Connect with Wonderbag on:
Instagram: @TheWonderbag
Facebook: Facebook.com/TheWonderbag
Twitter: @Wonderbag
LinkedIn: Wonderbag
