Jacobs has unveiled its latest flavour innovation — the Jacobs Dubai Chocolate Style Cappuccino sachets — a luxurious blend inspired by the exotic allure of the Middle East. Infused with smooth milk chocolate, velvety cappuccino, and delicate notes of pistachio, saffron, and cardamom, this new flavour captures one of the fastest-growing trends in global indulgence: Arabian-inspired taste experiences.
Each box features eight single-serve stick packs, offering an instant escape to Dubai’s decadent café culture. Whether enjoyed hot on a quiet morning, poured over ice for a refreshing twist, or transformed into a dessert-style creation for an after-dinner treat.
Indulgence Meets Innovation
“Coffee culture is evolving. Consumers are seeking indulgent, sensory-led products that feel special and shareable,” says Hayley van Niekerk, Marketing Lead at JDE. “Jacobs Dubai Chocolate was created in response to this shift — a flavour that speaks to younger audiences and the global move towards premiumisation. It’s also a reflection of how Jacobs continues to lead the market by tapping into global trends that people are excited to taste and talk about.”
The launch aligns with a worldwide movement toward experiential consumption — where flavour, aroma, and storytelling blend seamlessly. Dubai’s signature ingredients — saffron, pistachio, and cardamom — are shaping dessert, beverage, and gifting trends globally. Now, Jacobs brings that same opulent inspiration to South African coffee lovers for the first time.
A New Ritual of Indulgence
With its Dubai Chocolate Cappuccino, Jacobs transforms everyday coffee moments into rituals of joy. Perfect for gifting, sharing, or savouring solo, this indulgent creation celebrates the simple pleasure of slowing down.
Whether you’re toasting friendship, marking a milestone, or simply elevating your morning routine, Jacobs invites you to discover a new way to celebrate — one cup at a time.
The Jacobs Dubai Chocolate Cappuccino is now available at leading retailers nationwide.
