South Africans are keeping it classic when it comes to their coffee order. According to the latest sales data from Starbucks South Africa, cappuccino has officially claimed the top spot as the nation’s most popular coffee, followed closely by the latte and caramel macchiato. The findings underline a clear trend: South African consumers value quality, craftsmanship, and familiar flavours that blend indulgence with everyday comfort.
South Africa’s Top Five Starbucks Coffees
Based on total product quantities sold over the past year*, the best-selling beverages are:
- Cappuccino
A perfect balance of espresso, steamed milk and foam, loved for its rich, velvety texture. - Latte
Smooth and creamy, the latte remains a go-to for those who enjoy a lighter espresso profile. - Caramel Macchiato
A modern favourite, combining vanilla-flavoured syrup, espresso and caramel drizzle for a sweet-yet-balanced experience. - Americano
Classic and uncomplicated, this espresso topped with hot water offers bold flavour with a lighter body. - Mocha
A comforting blend of espresso, mocha syrup and steamed milk, ideal for those who enjoy a hint of chocolate.
These results reinforce a national preference for espresso-based beverages that deliver on flavour and familiarity.
A Nation That Appreciates Craft Over Trend
While seasonal offerings and innovative drinks generate excitement, the data shows that South Africans consistently return to core coffee classics. Starbucks attributes this trend to the quality of its coffee, which is 100% arabica and ethically sourced from over 450,000 farmers across 30 countries.
“While Starbucks is renowned for its beverage innovation – such as the Pumpkin Spice Latte – this data shows that customers in South Africa still see Starbucks as leading in core coffee classics, done well,” says Ishan Natalie, Operations Services, Category and Coffee Excellence Lead at Starbucks South Africa. “The results reveal a South African coffee culture focused on premium quality and craftmanship.”
Global Month of Coffee: Celebrating the People Behind the Cup
This October, Starbucks is celebrating Global Month of Coffee, inspired by International Coffee Day – a global initiative by the International Coffee Organisation to honour everyone along the coffee journey, from farmers to baristas.
Throughout the month, Starbucks stores across South Africa are hosting tasting experiences, educational sessions, and opportunities to explore the craft behind each cup.
“At Starbucks, every day is a coffee day,” Natalie adds. “Every cup is a moment to enjoy the special craft that goes into making it.”
Why Classics Win
The popularity of cappuccinos and lattes points to key consumer preferences:
- Consistency and comfort: Customers enjoy flavours they trust
- Balanced indulgence: Classic espresso drinks offer luxury without complexity
- Expert craftsmanship: Starbucks’ barista training and quality sourcing reinforce customer confidence
As South Africans continue to embrace premium coffee culture, it’s clear that the nation’s palate leans towards simplicity done exceptionally well.
