In South Africa, a braai is never just about what’s on the grid. It’s about the crackle of coals, the smoky aromas drifting through the air, kids racing around the garden, and friends gathering as the sun dips low. A braai is a connection, a celebration, and a timeless tradition.
And as every braai master knows, it doesn’t truly begin until the fire is lit. That’s why this summer, BIC® is reminding South Africans that Braais Are Best with BIC® — the brand that sparks the moments we love most.
The Flame that Starts it All
Getting a fire going can either be the simplest part of the day or the most frustrating. With BIC® Firelighters, the stress is gone.
Low odour and clean to handle, each block burns for up to 15 minutes, ensuring a long-lasting flame that gets your coals glowing just right. Better still, there’s no unwrapping required — simply light the foil wrapper and let the fire do the rest.
For even more control, pair them with the BIC® Megalighter. Designed with a 6cm wand for extra reach, this ergonomic lighter keeps fingers safe while delivering precise ignition. From charcoal and wood fires to gas braais, it’s a reliable tool built to last.
Together, the Firelighters and Megalighter mean one thing: the fire — and the feast — is never in doubt.
More than Food: It’s the Vibe
Every braai has its essentials: sizzling meat, the cooler box making its rounds, the playlist that gets everyone moving, and, at the centre, the fire that brings it all together.
By making fire-lighting safer, cleaner, and easier, BIC® takes away the hassle so braai lovers can focus on what really matters: the laughter, the conversations, and that unforgettable first bite of perfectly grilled steak or chops.
Win with BIC® this Summer
To celebrate braai season, BIC® is giving South Africans even more reasons to light up. Purchase any BIC® Firelighters or a BIC® Megalighter, and you could win one of 10 ultimate braai kits worth R5,000 each.
It’s a simple way to reward the people who know that a braai is never just about cooking — it’s about creating memories that last.
A Spark that Lasts
From Sunday gatherings to sunset park picnics, from family traditions to spontaneous nights with friends, one truth unites South Africans: braais are best with BIC®.
