In a country where over 20 million people face food insecurity daily and nearly 10 million tonnes of edible food is wasted annually, a bold new app is stepping in to rewrite the script. Meet Refreshi, a revolutionary platform helping South Africans rescue surplus food while exploring culinary gems.
A Deliciously Smart Concept
Refreshi transforms unsold food from restaurants, cafés, bakeries, supermarkets, and hotels into surprise “mystery bags” available to consumers at heavily discounted prices, often up to 50% less than retail. Think of it as a treasure hunt for food lovers: you might score croissants from a top bakery, sandwiches from a trendy café, or gourmet ingredients from a deli.
The process is simple: download the app, browse nearby deals, purchase a surprise bag, and collect it during the scheduled time window. Prices start as low as R30, making sustainable eating both fun and affordable.
Turning Waste into Opportunity
More than just a way to save money, Refreshi challenges consumers to rethink their relationship with food. Instead of heading to a landfill, where decomposing food generates planet-warming methane, perfectly edible meals and ingredients are repurposed into meaningful moments.
This circular approach tackles not only waste reduction but also carbon emissions, as food waste contributes around 10% of global greenhouse gases.
New Tastes, Fresh Discoveries
Beyond sustainability, Refreshi introduces users to flavours and ingredients they may never have tried otherwise. A surprise bag might feature sourdough you didn’t know existed, or a bundle of produce that sparks your next dinner idea. Each pickup is a chance to explore something new, all while doing good for the planet.
A Success Story in the Western Cape
Initially launched in Stellenbosch, Refreshi has already expanded into Cape Town, with six food businesses on board, including popular local favourites like Republique Café and Bootlegger. Mandi Hart of Republique Café says, “Refreshi has had a positive impact on our operations, and more people can enjoy our delightful, delicious products.”
The app’s mission includes adding 10 new venues per week and expanding nationally. Strategic partnerships with larger retail chains are also on the horizon.
The Bigger Picture: Food, Affordability, and Impact
For consumers, Refreshi offers a rare combination of affordability, quality, and sustainability. Each bag purchased:
- Saves food from landfills
- Reduces greenhouse gas emissions
- Supports local businesses
- Offers an unexpected culinary adventure
With the growing demand for conscious consumption, Refreshi fits neatly into the broader movement of eco-minded, experience-driven living.
Join the Movement
Refreshi is available for download on Google Play and the Apple App Store. Whether you’re a student looking to stretch your budget or a foodie keen on sustainable living, this is one app you’ll want to have on hand.