Goldcrest celebrates the heart of South African hosting with a nationwide user-generated content campaign inviting families, food lovers and home entertainers to show how they Host with Heart using their favourite Goldcrest products.
The campaign highlights real moments and real food
The #HeartOfHosting campaign shines a spotlight on authentic hosting moments. Whether it is a cosy breakfast, a festive dinner or a spontaneous snack spread, South Africans are encouraged to share how they host with warmth, creativity and Goldcrest at the centre.
The initiative aims to spark stories and connections
The goal is to spark authentic stories, boost social engagement and strengthen brand love across the country.
THE CAMPAIGN: #HEARTHOFHOSTING
The public is invited to share a photo or video that showcases how they host their loved ones using any Goldcrest product.
To enter, participants must:
• Post a photo or video of their hosting moment
• Use the hashtag #HeartOfHosting
• Tag @GoldcrestSA
WHAT’S UP FOR GRABS
Weekly prizes keep the energy high
Entries stand a chance to win Goldcrest product hampers every week. Winners are selected randomly.
A grand prize elevates hosting even further
One grand prize winner, along with second and third place winners, will be chosen at the end of the competition. Each will receive a curated prize worth up to R5 000 to elevate their hosting occasions.
1st prize: XL Pizza Braai with travel bag
2nd prize: Fieldbar 10L Drinks Box
3rd prize: 6 Person Party Fondue Set
Competition ends 10 December 2025.